Barbra's
Year: 2019
My role: Graphics & Website Designer
Team: Spyglass
Visual Identity,
Campaign Development,
Web Design
Natural doesn’t mean neutral. We’re reviving a heritage brand with a fresh voice for today’s conscious consumers. After rolling out new packaging across their product line in early 2019, Barbara’s wanted a brand identity to match — and a website to show it off.
Happy is the new healthy
Tapping into the heart of what Barbara’s is all about. By mixing just the right blend of Taste, Fun, and Caring, we created a message that says being a healthy family isn’t about rules—it’s about making wise choices together and having a great time doing it.
